Mallow Logomallow
Break free from emotional shopping.

celebrate choosing less.

Track, visualize, and reward yourself for every purchase you choose to skip. Finally, an app that celebrates what you don't buy as much as what you do.

Download on the App Store
mallow app screenshot

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Features ☁️

your no-buy companion

Minimal, clean features designed to support your personal journey.

No-buy journal

Track items you decide not to buy and see your savings grow instantly.

Daily check-ins

Build consistent habits with customizable daily check-ins.

Timed challenges

Use the calendar to create 7, 14, or 30-day challenges to reach your goals.

Savings tracker

Automatically calculate how much you've saved with each no-buy and check-in.

Sustainability 🌱

no-buying for the planet

It's clear that our society's current level of consumption and production is unsustainable for the planet. Every time we no-buy, we're also helping change the idea that the only way to be happy is by buying and consuming things.

About 💌

from me to you

I made this app because I needed it to exist. I struggled for years being stuck in a constant cycle of wanting and buying stuff.

I believe that writing down your no-buys is one of the most powerful ways to break free from this cycle. mallow was born out of this realization.

I hope to help as many people as possible who also struggle with an unhealthy relationship to shopping. If you have any feedback, let me know! I'm always working on improvements ♡

your journey to mindful consumption starts here ☁️

Download mallow and start turning "no" moments into savings, peace, and a healthier relationship with consumption.

Download on the App Store

Device Mockup created from iPhone mockups